December 1st, 2025

Barebells To Make Debut As Official Nutrition Partner

For the second consecutive year, Vitamin Well will be the official hydration sponsor for the Dubai Marathon, which celebrates its 25^th anniversary on February 1, 2026.

Founded in 2008, Vitamin Well is a Swedish brand of modern thirst quenchers with drinks recognised for their great taste, carefully selected vitamin and mineral content and Scandinavian, minimalistic design.

Vitamin Well was created to provide a beverage that strikes a perfect balance between function and great taste. A modern, healthier and tastier alternative to traditional sugary sodas and sweet juices, Vitamin Well is available to UAE consumers in five flavours – Hydrate, Reload, Upgrade, Care, and Antioxidant.

Developed to be a smarter, non-carbonated, low-calorie alternative to sugary soft drinks and juices, the brand’s mission is to inspire a healthy and active lifestyle with Vitamin Well an active player in supporting athletes, running events and tournaments all over the world.

Athletes competing in the Dubai Marathon on February 1 will find Vitamin Well drinks available at 10km, 15km, 20km, 25km and 30km, while runners in all three races will all be able to access Vitamin Well at the finish line.

In addition, Vitamin Well’s sister company Barebells will provide protein bars to every runner taking part at the event in its role as official nutrition partner.

Launched in 2016, Barebells offers a wide range of protein-enriched alternatives to snacks and meals that never compromise on taste. The range provides products suitable for anyone who wants to treat themselves to something really tasty. Founded in Sweden, Barebells quickly gained a leading market position and is now available in around 40 markets worldwide.

Co-ordinating the presence of both Vitamin Well and Barebells at the 25^th Dubai Marathon will be Brand Activation Manager Osama Elhaggar who has also been appointed as a Dubai Marathon ambassador. A runner himself, Osama will assist with the ongoing promotion of the event as part of Vitamin Well’s ongoing commitment to supporting athletes, running events and tournaments all over the world.

“My running journey began with a cardiologist’s advice to embrace cardio to combat high blood pressure and cholesterol,” said Elhaggar. “What started as a reluctant gym routine turned into a passion for running after I discovered the supportive running community.

“I went from struggling to run a single mile to becoming a community pacer for over two years and now serve as an ambassador for Vitamin Well and Barebells. I’ve raced in numerous distances, from 5ks to marathons, each time pushing my limits and achieving new personal bests. Running transformed my life, and I’m excited to inspire others to find their own path to health and happiness.”