Seeing is Believing

Seeing is Believing


We’re celebrating 10 years of Seeing is Believing in 2013, and are over half way to reaching our goal of raising USD100 million.

Seeing is Believing is Standard Chartered’s global programme to tackle avoidable blindness.

Through this programme, we aim to raise USD100 million to tackle avoidable blindness. In September 2011, the Bank pledged to match all donations dollar for dollar until the USD100 million target is met by 2020. Through this commitment, Standard Chartered aims to reach 50 million people. Having raised USD50 million since 2003, we’re already a half of the way to reaching this target.

The issue
Around 39 million people in the world today are blind, most of them living in the developing world. Yet, in eight out of ten cases, blindness can be prevented or treated with proven, cost effective interventions.

An operation for cataracts – the leading cause of blindness in developing countries – can cost as little as USD30. And the impact is significant, regaining sight enables people to go back to work or education and to better care for their families.

How we’re helping
Through Seeing is Believing, we’ve partnered with the International Agency for the Prevention of Blindness (IAPB) and leading international eye-care non-governmental organisations to improve access to eye-care across Asia, Africa, the Middle East and South America.

We’ve raised over USD50 million, and have helped more than 31 million people, since the programme launch in 2003. By 2020, we aim to fundraise USD100 million for Seeing is Believing.

The funding will help our NGO partners deliver 35 comprehensive eye-care projects globally, providing access to cataract operations and prevention treatment in deprived communities. This will include five large scale children’s eye-care projects. The first of these projects was launched in November 2012 and spans East Africa, aiming to reach 4 million children.

With help from our staff
Our staff are driving the success of Seeing is Believing. Not only do many of our employees volunteer at local eye-care projects, but 70% of fundraising is led by our staff. The Bank matches every dollar raised. In the UAE, we have raised over USD200,000 through various initiatives spearheaded by staff. Additionally, through the Standard Chartered Dubai Marathon 2013, we were able to raise USD34,000 for this cause.

To find out more or to make a donation please visit


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