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One of the leading brands in the UAE, Masafi is set to make a splash on the global running scene after signing up to become the Official Water Sponsor of the 2014 Standard Chartered Dubai Marathon, which will be staged on the streets of Dubai on January 24.
The agreement brings together two of the biggest brands in the UAE with Masafi’s position as the country’s largest pure natural mineral water distributor fitting perfectly with the Middle East’s biggest mass participation sporting event.
Responsible for the hydration and nourishment of families across the UAE since 1976, due to its wide range of natural pure mineral water, natural juices and rice products, Masafi will make its sponsorship debut at the Standard Chartered Dubai Marathon where it will provide runners with around 100,000 bottles of drinking water and 25,000 juices.
Masafi CEO Reginald Randall said: “Masafi is delighted to be a sponsor of the Standard Chartered Dubai Marathon, an annual event that is renowned as one of the most high profile sporting events in the region. Water is obviously vital to ensure both the professional and the fun runners are kept as hydrated as possible during the race and help ensure the health and safety of all participants.
“Dubai will be welcoming international visitors to participate in the race, and as one of the region’s largest distributors of pure natural mineral water we are proud to be providing visitors and residents with the best quality water in the UAE, originating from a natural source at the foot of the Hajar mountains.”
Standard Chartered Dubai Marathon Event Director Peter Connerton said he was delighted to welcome the name of Masafi to the family of sponsors associated with the world’s richest marathon.
“Both the Standard Chartered Dubai Marathon and Masafi have earned their reputations as leaders in their particular fields so it is fitting to have the two brands – both major UAE names – combining for one of the sporting and social events of the year,” he said.
“The health and safety of our competitors is paramount with the supply of refreshments and water sponges being a key element in our planning. As an Official Supplier, Masafi will have a premium position on the race route, while the brand will also be very high profile at the start and finish line.”
While the Standard Chartered Dubai Marathon has been awarded an IAAF Gold Label for the past three years, the quality of Masafi water was also recently been officially recognised when the company was awarded the Emirates Quality Mark (ESMA) award, a UAE-based quality accolade presented to companies who comply with the highest quality standards. In the future only companies who have this quality mark will be permitted to sell their water in the UAE.
Held under the auspices of HH Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of the Dubai Sports Council, the Standard Chartered Dubai Marathon is supported by the Dubai Sports Council, Adidas, Dubai Eye 103.8FM, Masafi, Dubai Holding, Dubai Police, the RTA and Dubai Municipality.
Runners looking to register for the Standard Chartered Dubai Marathon as well as the popular 10km men and women’s event and the 3km Fun Run can do so only at the official web site www.dubaimarathon.org.